We wanted hype to be something other than the "waiting" part. We wanted hype to represent you being hyped to do something such as skating, playing basketball, eating good food, buying dope kicks, playing video games or just chillin' with your friends.

Making a clothing brand we didn't want to rush anything. We tested shirts, screen printers, websites, etc. to get you the best quality product. With hype you aren't just wearing the brand, your representing something you believe in.

We hope you enjoy our clothes & spread the hype. We thank all of you for the support. Always keep your dreams alive & never give up anything. Believe the hype.